Mobile-first design in Wildfire

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Principle #1: Most visitors are mobile 

Most visitors are viewing your site on a mobile phone.

 

mobile stats at a glance
mobile stats

Smartphone preview

Wildfire gives you a preview of smart phone view, you can use it`to check out how your site looks on a mobile phone!

You will find the mobile preview in a dropdown menu in the topright corner, when viewing (not editing) a page.

mobile preview

Test on a physical Smartphone

You can create a QR code to scan with your mobile device to quickly visit your site:

  1. Click Guest preview
  2. Copy link
  3. Paste the link into your address bar
  4. Create a QR code:
    • Chrome and Edge: Right click to open the Context menu. Choose "Create QR Code for this page"
    • Safari: You may need to find an extension to do it, or use the Shortcuts app.

Warning

We suggest you avoid using "free" QR code generators on websites, as these may be insecure, and make your guest key available to third parties.

Create a QR-code in Microsoft Edge

Create a QR code in Google Chrome and Microsoft Edge

Principle #2: Less is More

Use text only when images aren't enough.
Short, punchy sentences in a large font are more effective at communicating than large blocks of text.
Avoid cramming too much onto small screens.

 

Principle #3: Speed matters

Slow loading times will drive users away.

Limit how many videos are on the homepage (and avoid autoplay.)

Too many images that are large file-sizes could also make it slow (upload images that are resized to below 1MB.)

Remember different visitors may have different download speeds.

Stopwatch

Principle #4: Easy Navigation

The menu is hidden behind a "hamburger" icon in mobile, so give visitors a clear path to find content:

  • Use a call to action button
  • Add links and icon navigation onto your pages
icon navigation

This site uses icons and links on the homepage to guide users

Call To Action

Here is an example call to action button on a homepage

Usability

Usability is concerned with how easy a site is to navigate, find content, and engage with the content. Low usability can drive away visitors before they find your content. Check usability on  desktop and on mobile.

e.g. PDF - single item is not as usable on mobile - PDF Library is preferred

PDF

PDF - Single item works well in Desktop:

PDF single mobile

but becomes very small in mobile:

PDF Library is preferred, since the PDF is viewed in fullscreen

Image with Text styles

valley

Short phrases are good

Beach
Beach

One or two short sentences work best for this style

valley

The Wrap text option in Image with Text is useful for longer text, e.g. a paragraph, or a longer quote. The image can be large or small. If the image is too large, the text won't actually wrap around it.

Layout changes in Mobile view

Mobile view is single column, and the left column always displays above the right hand column (in LTR languages.)

Think about your layout - should you use 2 columns or Image with Text - Side by side?

An alternating text/image  looks good on desktop, but does not look as balanced in mobile view. Test how long your site takes to show on first load.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Beach
valley

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. 

Beach
Beach

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. 

valley
valley

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Website name, logo and slogan

There is only a small amount of space for the website name in mobile view, and a longer name or slogan takes up too much screen real-estate.

The logo will be very small, so should not be too detailed.

overdetailed logo

Domain names don't make good website names

domain name website name

Summary

  • Most visitors are on mobile
  • Test on mobile preview, and on a real phone
  • Speed matters
  • Use on-screen navigation 
  • Check usability 

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Your stories help make websites like this possible.