You have 5 seconds!
Good Design is Catchy
If a visitor is intrigued, excited, or curious about your site within the first five seconds, they will probably stick around to check out some more of your site.
Otherwise, they will probably leave without seeing anything but the top of your home page. This is called a bounce.
A Hero Section:
- is at the top of your page
- has a large, high quality image
- has a headline
- has a sub-headline
- and a Call To Action button.
Add a Call to Action (CTA)
- A Call to Action is a button, supported by a Hero image, or text, that is an invitation to the visitor to view your most important content
- What is the main thing you want a visitor to see or do?
- Too many choices can lead to decision paralysis. Have a through-line that a visitor can follow that brings them to all the content you would like them to engage with.
- One main Call To Action button per page, that stands out visually.
- Motivate the visitor to engage with this Call To Action with well-chosen images and well-written text.
- The CTA button can be repeated on a long page, once at the top, and again at the bottom. A very long page could even have a third one in the middle.
Show example content on Homepage
For example:
- Verse of the Day
- One video
- One audio chapter / song
Give links to a page with more content
Verse of the day
Incline your ear, and come to me; hear, that your soul may live; and I will make with you an everlasting covenant, my steadfast, sure love for David.
Isaiah 55:3- John 1:1-34
- John 1:35-51
- John 2:1-12
- John 2:13-25
- John 3:1-21
- John 3:22-36
- John 4:1-26
- John 4:27-54
- John 5:1-18
- John 5:19-47
- John 6:1-24
- John 6:25-51
- John 6:52-71
- John 7:1-24
- John 7:25-53
- John 8:1-20
- John 8:21-36
- John 9:1-12
- John 9:13-41
- John 10:1-21
- John 10:22-42
- John 11:1-16
- John 11:17-57
- John 12:1-19
- John 12:20-50
- John 13:1-17
- John 13:18-38
- John 14:1-14
- John 14:15-31
- John 15:1-17
- John 15:18-27
- John 16:1-15
- John 16:16-33
- John 17:1-12
- John 17:13-26
- John 18:1-27
- John 18:28-40
- John 19:1-18
- John 19:19-42
- John 20:1-18
- John 20:19-31
- John 21:1-25
- Credits
Text: ESV® Bible (The Holy Bible, English Standard Version®) is adapted from the Revised Standard Version of the Bible. All rights reserved. / Audio: © 2008 by Crossway Bibles, a publishing ministry of Good News Publishers, contains The Holy Bible, English Standard Version®, copyright © 2001 by Crossway Bibles, a publishing ministry of Good News Publishers. The ESV® Bible (The Holy Bible, English Standard Version®) text has been recorded in cooperation with and by permission of Good News Publishers. Unauthorized reproduction of this audio production is prohibited. All rights reserved. / Video: Courtesy of LUMO Project FilmsTerms & Conditions
Speed is also King
Your homepage needs to load fast
Remember different users have different download speeds
- no autoplay videos
- keep large images to a minimum
- concise writing - visitors won't read long blocks of text
Trustworthiness
- consistency
- high quality images
- engaging writing
Social proof
- testimonials
- real images
